“Sam is a copiously talented and versatile art director, with a great eye: you just know whatever he works on will look fantastic. He’s a true craftsman who takes pains over every detail of a design, but also – a rare mix – can confidently articulate a creative vision and inspire clients with his approach. He’s also a lovely guy to work with, an ever-willing and supportive colleague.”
—Dan Linstead, Marketing & editorial consultant at Our Media
“I have been lucky enough to work with Sam for the last six years. Sam is a hugely talented and experienced designer who genuinely brings a wow factor to the projects he works on. Whether working in print, online or video, Sam’s work always feels fresh and cutting edge. As well as being highly creative, Sam is a true professional and a completely safe pair of hands. In particular, he really cares about what he is creating and has a knack of steering clients towards the best results, without losing sight of their vision. To top it all off, he is a lovely guy to work with and a calming influence in any team.’
—Will Slater, Creative Director at Our Media
“It was a pleasure to work with Sam Freeman on Design Week. He is a hugely talented designer, resourceful, perceptive and hard-working. As an editor, it was a rare treat to work alongside an art director who cares as much about editorial content as about the imagery on a page. Words and pictures complement each other beautifully in his designs.”
—Lynda Relph-Knight. Design writer, curator and consultant. Editor of Design Week, 1989-2011
“‘The role of designer/art director on a weekly news journal is amongst the toughest gigs a designer can have. Sam Freeman took on the task of revitalising Design Week at a time when the venerable journal’s layout had become tired and dated. He gave the magazine a much needed injection of style and structure, but he did this with an eye for the practicalities of a weekly news journal. Under Sam’s art direction, Design Week acquired that essential ingredient for a magazine aimed at designers - good design.’
—Adrian Shaughnessy, Shaughnessyworks
“Sam's redesign of Design Week is intelligent and modern. It gives the magazine a new authority and visual confidence.'’
—Simon Esterson, Esterson Associates